January 9, 2023
he global leader in B2B technology purchase intent data and services, today announced the 2022 North American winners of the Archer Awards, the Company’s annual awards program that recognizes customers for data-driven marketing and sales excellence. This year’s winners include established leaders and high growth innovators across every major enterprise technology segment. All the award recipients are delivering breakthrough results with innovative digital marketing and sales programs, all fueled by intent data.
You can see the full list of this year’s winners here.
“Each year we are honored to recognize leading marketing & sales practitioners from top companies in our industry,” said Michael Cotoia, CEO, TechTarget. “This year’s Archer Award winners are leveraging the power of purchase intent to drive next-level results for their businesses. We are pleased to partner with each and every one of these extraordinary organizations and people and proud of the role that our team plays in contributing to their ongoing success.”
An expert panel evaluated nominations and selected the winners based on criteria established for each category. Awards were presented in a series of virtual engagements.
Best Account-Based Marketing Program
Best Demand Generation Program
Best Integrated Program
Best Thought Leadership Program
Best Pipeline Development and Acceleration
Content Marketing Excellence
Data-Driven Sales Excellence
Intent Data Marketing Excellence
Partner Marketing Excellence
BrightTALK Digital Team of the Year
Digital Team of the Year
To learn more about the Archer Awards, click here.
TechTarget’s annual Archer Awards program recognizes innovative customers in North America, EMEA and APAC: sales and marketing leaders who demonstrate data-driven excellence and are driving remarkable results in partnership with TechTarget.