We have been witnessing a significant evolution in IT as the department transforms from serving as a siloed entity to one that deploys technology in essentially every function within every business. Much of this change is due to the influx of collaboration tools, Everything as a Service (XaaS) and hybrid technologies that have been shifting the priorities of IT leaders to instead focus on propelling interdepartmental transformation and growth.
From customer relationship management tools and marketing automation platforms to contact center suites comprised of SMS text and online chat options, there is a myriad of technologies available for today’s department leaders to embrace so they can drive greater efficiency and ensure better outcomes. IT plays a crucial function in advising the strategy behind implementing these technologies and, in turn, can increase their influence within the organization when done effectively.
Here are three ways IT leaders can help deliver transformation across their organizations.